An AMAI jewellery box being presented

A more confident way to choose diamonds

Don’t Buy Diamond Jewellery This Weekend.

Until you’ve visited AMAI.

See why

Before you decide

Some decisions deserve a closer look.

Not a hurried choice. Not a crowded counter. A considered conversation around the diamond, its craft and the life it will become part of.

A diamond ring displayed like a work of art

01

Compare before you buy

Not all diamonds are created equal.

Compare craftsmanship. Compare brilliance. Then decide.

100% Natural
Diamonds

Certified Natural
Diamonds

Lifetime
Buyback

A progression of natural diamond ring designs

02

Lifetime Diamond Upgrade

Your wardrobe evolves.
Why shouldn’t your diamond?

For natural diamond jewellery under 2 carats. Because taste changes — and the piece you choose should be free to change with you.

A diamond ring receiving meticulous care

03

Complimentary Annual Diamond Spa

Every diamond deserves a spa day.

Professional care, every year, with every AMAI diamond.

04

The proposal promise

Her dream ring?
You made your best guess.

If she had another ring in mind, we’ve got you covered with Lifetime Diamond Upgrade.

An intimate evening proposal
The AMAI showroom

A century of discernment

Eight generations.
One enduring standard.

Led by an eighth-generation jeweller, AMAI brings a century of family knowledge to a contemporary design house — rooted in tradition, quality craftsmanship and natural diamonds.

8 Generations 100% Natural Diamonds

Come closer

Meet the diamond
before you meet the decision.

Plan your visit to AMAI and discover natural diamond jewellery at your own pace.

Plan your visit

A little time, set aside for you.

WhatsApp will open with your details ready to send to AMAI.